Hey Everyone!!
The Super Bowl has almost become a religious holiday for people in the U.S. Everyone watches the game even if they don’t like football. Baseball may be the nation’s pastime, but football is the king of sports here in America. Those of you who are reading this are probably asking yourself, “Why is this guy talking about the Super Bowl? How does that have anything to do with UDM?” Well, Michael Bernacchi, a Marketing Professor here at UDM, has had an annual event talking about the effectiveness of Super Bowl ads for the last 27 years! It’s pretty interesting how advertising works.
UDM Marketing Professor Hosts 26th Annual Super Bowl Ad Nauseum
“Since 1985, University of Detroit Mercy Marketing Professor Michael Bernacchi has hosted his “Super Bowl Ad Nauseum,” which discusses the effectiveness of the advertisements during the Super Bowl. The annual event will be held Monday, February 6, 2012 at noon in the Student Center Ballroom on the McNichols Campus. The event will also be streaming live on http://www.mistreamnet.org.
Bernacchi tells his students to pay attention to the commercials during the Super Bowl, which is where the real game is being played. He explains how the Super Bowl is a huge moment for the advertising world, since a lot of business occurs during the commercial breaks. During the Ad Nauseum event, Bernacchi discusses advertising and what students should be aware of when watching the commercials.
In conjunction with his discussion, Bernacchi also teaches a variety of Marketing classes at UDM, and is co-founder of the web site, “America’s Marketing High School,” found at americasmarketinghighschool.org, with Paul Galbenski of Oakland County Schools and Immersive Engineering. Both Bernacchi and Galbenski developed marketing and advertising course work related to the Super Bowl for high school teachers to use throughout the nation, which can be found on the web site.
The Ad Nauseum event gets larger every year with more students interested in the concept of spending millions on ads for such a short period of time and if the ads are really effective. Mike Bernacchi states, “Students are talking about the game, why not have them learn about the business behind the messages”. This year the Super bowl will spend close to $3 million for a 30 second advertisement spot.
A community service project has been added to the Ad Nauseum discussion this year. UDM is asking every teacher and student in attendance to “Tackle Hunger” by bringing 2-4 cans to the event. The items will be collected at the Ad Nauseam event, in the lobby of the ballroom from 8 a.m.-1 p.m. These items will be donated to Kids Against Hunger and distributed throughout Metro Detroit.
This year, students from Oakland Schools Technical Campus, Avondale High School, Hamtramck High School, Southfield Lathrup High School and Waterford Mott High School plan to attend the event. Those schools that are unable to attend will still be able to view the Super Bowl lecture on the program’s web site and vote for the most effective ad spots.” That’s pretty sweet isn’t it. That’s one of the many interesting things here at UDM.
Glenn Oppenlander
Civil Engineering
Freshman